“There are opportunities at my company that pop up, and I'll reach out to see if they're interested and vice versa. “There are a couple of folks I stay in touch with that now work at Amazon and Microsoft and it's been wonderful to continue to network with them,” Ashley says. The best part? A few of the relationships she built during the certificate have transformed into lasting friendships. “My classmates ran the gamut from professionals embedded in corporate roles some worked at companies like Amazon to others looking for a completely different career path.” There were folks from Canada, South America, East Coast and West Coast,” says Ashley.
“It was wonderful because everyone was virtual, and we had a global student body. “Whether it was storytelling at some of the top ad agencies or data visualization and content strategy at Uber and Salesforce, we heard real-life examples from these top tier companies,” she says.Īshley also appreciated the diversity of backgrounds and perspectives in her cohort. “They also were well-connected and brought in their friends and peers from other companies as guest speakers.”Īs a result, Ashley was able to experience how major organizations were approaching each of the different disciplines covered in class. “The beauty of having these professors working every day in the field is they brought in recent learnings,” explains Ashley. A Well-Connected NetworkĪs Ashley began the certificate, she quickly found the value in the direct access to instructors working full-time jobs in their respective fields, enabling them to stay on the pulse of today's tactics and strategies. And that spirit carried her through the nine-month program. She notes that she’s always looking for opportunities to gain experience in her career, whether through a company class or a more extensive program.Īshley’s desire to always be learning led her to the UW Certificate in Storytelling & Content Strategy. Or if there was something else in this newly emerging field that I hadn’t learned yet,” Ashley says. “I wanted to be sure there wasn't anything I was missing. After accumulating as much experience as she could working for assorted brands in various verticals, Ashley was ready to hone her skills further. When Ashley learned about the field of content marketing, she knew she’d found her career path. “I wanted something where I could bring my inherent writing skills back into my daily work,” she says. However, she was still searching for the sector that fueled her passion. She started on the strategy side, crunching numbers and researching audiences. Driven by a love of writing and business, Ashley Eusanio began her career in marketing.
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